
By Brian HIll
A new study by the Ponemon Institute points to a concerning use of AI: deepfake attacks are on the rise and are taking a financial and reputational toll on companies and their executives.
Related: Tools to fight deepfakes
Deepfake Deception: How AI Harms the Fortunes and Reputations of Executives and Corporations details the results of a recent independent Ponemon survey of 586 U.S. security professionals, highlighting a few worrisome findings:
•Deepfake risks increasingly target vulnerable board members and executives.
•Organizations suffer from a lack of visibility and preparedness to combat these attacks.
•The most common deepfakes are impersonation of executives’ trusted contacts, urgent demands for payments, and false information about a detected security breach.
•Deepfake is one of the most worrying uses of AI.
The unpleasant truth is that the use of AI-generated deepfake content to target executives in their personal lives is quickly escalating, creating a growing area of vulnerability for corporations. As AI technology advances, attackers are shifting their focus from technical exploits to human emotions using deeply personal and well-orchestrated social engineering tactics.





