RSAC Fireside Chat: Demystifying cloud-stored data via ‘data security posture management’

By Byron V. Acohido

In the age before the cloud, data security was straightforward.

Related: Taming complexity as a business strategy

Enterprises created or ingested data, stored it and secured it in a physical data center. Data security was placed in the hands of technicians wearing tennis shoes, who could lay their hands on physical servers.

Today, company networks rely heavily on hybrid cloud and multi-cloud IT resources, and many startups are cloud native. Business data has been scattered far and wide across cloud infrastructure and just knowing where to look for sensitive data in the cloud, much less enforcing security policies, has become next to impossible for many organizations.

If headline grabbing cyber-attacks weren’t enough, the Biden Administration has begun imposing long-established, but widely ignored data security best practices on any contractor that hopes to do business with Uncle Sam.

Guest expert: Yotam Segev, co-founder and CEO, Cyera

This is where a hot new security service comes into play – designated in 2022 by Gartner as “data security posture management,” or DSPM. With RSA Conference 2023 taking place at San Francisco’s Moscone Center next week, I had the chance to visit with Yotam Segev, co-founder and CEO San Mateo, Calif.-based security startup Cyera, that is making hay in this emerging DSPM space.

Segev and I discussed how, in the rush to the cloud, companies have lost control of data security, especially in hybrid environments. The core value of DSPM systems, he argues, is that they can help demystify data management, with benefits that ultimately should go beyond security and compliance and actually help ease cloud migration.

Please give a listen to the case Segev makes in the accompanying podcast. I’ll keep watch and keep reporting.


Pulitzer Prize-winning business journalist Byron V. Acohido is dedicated to fostering public awareness about how to make the Internet as private and secure as it ought to be.

(LW provides consulting services to the vendors we cover.)


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