
By Byron V. Acohido
It’s all too easy to take for granted the amazing digital services we have at our fingertips today.
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Yet, as 2022 ends, trust in digital services is a tenuous thing. A recent survey highlights the fact that company leaders now understand that digital trust isn’t nearly what it needs to be. And the same poll also affirms that consumers will avoid patronizing companies they perceive as lacking digital trust.
DigiCert’s 2022 State of Digital Trust Survey polled 1,000 IT professional and 400 consumers and found that lack of digital trust can drive away customers and materially impact a company’s bottom line
“It’s clear that digital trust is required for organizations to instill confidence in their customers, employees and partners,” Avesta Hojjati, DigiCert’s vice president of Research and Development, told me. “Digital trust is the foundation for securing our connected world.”
I recently had the chance to visit with Hojjati. We conversed about why digital trust has become an important component of bringing the next iteration of spectacular Internet services to full fruition. And we touched on what needs to happen to raise the bar of digital trust. Here are a few key takeaways from our evocative discussion: