By Mark Guntrip

Over the years, bad actors have started getting more creative with their methods of attack – from pretending to be a family member or co-worker to offering fortunes and free cruises.

Related: Deploying employees as human sensors

Recent research from our team revealed that while consumers are being exposed to these kinds of attacks (31 percent of respondents reported they received these types of messages multiple times a day), they continue to disregard cyber safety guidelines.

This neglect is not only a threat to personal data, but also a threat to corporate security. As we continue to live a majority of our lives online, there are many ways that both consumers and enterprises can better protect themselves against hackers.

According to our survey, the majority of consumers (77 percent) are confident they can identify, and report suspected malicious cyber activity despite general apathy toward proactively securing their devices and personal data.

Confidence gap

This overconfidence is cause for concern for many cybersecurity professionals as humans are the number one reason for breaches (how many of your passwords are qwerty or 1234five?). When it comes to protecting themselves and their devices, few are practicing the basics:

•Only 21 percent use email security software

•Only 33 percent consistently use two-factor authentication (2FA)